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Baby Boomers

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Baby Boomers and Senior Living Occupancy: How to Face Unexpected Challenges

If you’re a senior living operator, you might be optimistic about the future of your senior living occupancy for a simple reason—Baby Boomers. Defined by …

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The Surprising Senior Care Buyer Who Needs Digital Marketing

  Senior care buyers are not a one-dimensional customer avatar. Some segments of your audience prefer the traditional, leaf pamphlet approach to marketing. Others require …

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