In July of 2022, Bild&Co conducted 53 market surveys across three major regions, listed below. Review the Table of Contents to navigate the data for specific topics;
Occupancy Averages for Each Region Categorized by AL/MC
Assisted Living and Memory Care
No Data Found
The above chart reflects the average occupancy for each region based on Memory Care or Assisted Living. A few trends with this data are:
Cleveland has a lower Memory Care occupancy (78.42%) average than Assisted Living (83.94%).
Columbus has similar occupancy in Assisted Living (77.13%) vs Memory Care but still has a higher Memory Care (78.03%) occupancy.
Indianapolis has the highest Memory Care (86.49%) occupancy and the highest Assisted Living (92.18%) occupancy compared to the other regions.
Community Occupancy Averages for Each Region Including IL/AL/MC
*11 communities had IL Services
%
Cleveland
%
Columbus
%
Indianapolis
The above progress circles reflect average occupancy for each region. Overall, we can see that Indianapolis has the highest community occupancy average.
Both Cleveland and Indianapolis are above the industry occupancy average for Q2-2022.
Special Rates and Incentives/Discounts from Each Community
Count of Responses on Specials For Each Region
No Data Found
Above is the summarized heat map of how many communities offered a discount or special vs how many did not or potentially would.
On the initial mystery shop call, the communities did not offer discounts, but it was split depending on the situation and the potential to offer a discount.
Many communities would potentially consider a discount and asked that the prospect come in and tour to see what the community could do. Other responses including comparing competitors discounts and that would determine if there may be a discount as well.
The most common discount being offered was to waive or reduce the community fee. Otherwise almost half of the communities shopped, did not offer any discounts at all
**Below you can see the individual special or discount and how many communities responded with that answer. There are many unique offers. Move your cursor over the images to pause the slide show.
No specials now but may work to discount community fee.
No discounts offered.
Rent reduction and community fee waived
Rent reduction and amount credited to pay some mover fees.
Amount off of first 3 months and amount credited to pay some mover fees.
Amount off the cost of move-in. Would consider a discount off the entrance fee.
Community fee reduction or waived completely, or assistance with move in fees.
Discounted rent on studios. Might be willing to give us a rate freeze for two years or lower the second person fee.
First month free and reduced rates until the end of the month (varies by size and availability).
Memory care has a promotion of $1,005 off for three months.
Offers 30% off the room rent. This also drops the community fee because it is equal to one month's rent.
Residents with military affiliation receive a $150 monthly reduction in rent.
Right now, they are offering a “Peace of Mind Rate Lock”.
The discount is $500/ month off rent for a year.
The resident has a choice of the community waiving the $2,000 Community Fee or pay $200 less per month for one year.
There is a Veteran's discount of $10,000 off the entrance fee. There is a $1,500 discount for those who attended Ohio colleges.
They will discount a second apartment for a couple.
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Rate Increases and Community Fees
Count of Rate Increases %
No Data Found
The above heat map shows each regions rate increases and how many locations have that rate increase.
The average rate increase for these three regions is 2.81%.
In the above heat map you can see 3 major location outliers; 11%(Indianapolis), 9%(Columbus), and 6%(Indianapolis).
The most common rate increase between the three regions is 3%.
Cleveland’s average: 2.75%
Columbus’s average: 3.05%
Indianapolis’s average: 2.62%
Community Fees
All Community Fee Prices
No Data Found
The above line graph shows community fees from lowest to highest.
The average community fee for each region:
Cleveland – $1,477.78
Columbus – $1,433.33
Indianapolis – $1,166.66
No communities offered a refund for the community fee.
2nd Occupant Charges and Waitlists
Between all three regions, the average 2nd occupant charge is $679.06
Cleveland’s 2nd occupant charge average – $657.00
Columbus’s 2nd occupant charge average – $741.94
Indianapolis’s 2nd occupant charge average – $635.82