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Q2 - 2022 Market Analysis Care and Services

Quarter 2 Market Analysis Introduction

In July of 2022, Bild&Co conducted 53 market surveys across three major regions (see list on right). Review the below Table of Contents to navigate the data for specific topics;
  • Care Rates
  • Care Services
  • Most Common Amenities
  • Uncommon Amenities
  • Common Additional Amenities for a Price

*Data is CCRC focused

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    Care Rates

    Care Rate Averages for Each Region

    Assisted Living and Memory Care

    The above chart reflects the average care rates for each region based on Memory Care or Assisted Living. A few trends with this data are:
    • Cleveland has the highest average Memory Care rate at $3,476.67.
    • Columbus has the highest average Assisted Living Care rate at $2,341.60.
    • Indianapolis has the lowest average Assisted Living rate at $952.80 and the second highest Memory Care rate of $2,433.40. 

    Care Services

    Assisted Living Community Care Services for Each Region

    %

    of communities were either al a carte, point based systems, levels/tiered programs, or
    personalized care programs. 

    %

    of the locations were all inclusive care rates.

    %

    of the locations had hourly charges for the care, in 15-minute increments.

    The above progress circles reflect most common types of care services for each region.
    • Most Assisted Living rent includes; meals, some utilities, laundry, linens, maintenance, activities/events, transportation, and use of amenities. Some locations also included medication management, but most did not.

    Memory Care Community Care Services for Each Region

    %

    of the locations were all inclusive care rates.

    %

    of communities were based on levels of care.

    %

    of the locations had hourly charges for the care, in 15-minute increments.

    The above progress circles reflect most common types of care services for each region.
    • Most Memory Care rent includes; meals, snacks, utilities, housekeeping, transportation, laundry/linen services, activities/events, and maintenance needs.

    Amenities/Services

    Uncommon Included Amenities/Services

    For communities that did include cable/satellite tv and/or phone:
    •  Cleveland: 33% of communities included cable, while 22% included both phone and cable/satellite.
    • Indianapolis: 17% of communities included cable, while only 5% included both phone and cable/satellite
    • Columbus: 38% of communities included cable, while only 5% included both phone and cable/satellite.

    Common Additional Amenities/Services for a Fee

    Use real-time intel to pivot your sales strategy. 

    Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.