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Introduction to “Confessions of the Pricing Man”

Welcome to our first official book club! Over the next couple of weeks, Traci Bild will be guiding you through “Confessions of the Pricing Man: How Price Affects Everything” by Hermann Simon.

Meet Traci Bild – Founder and CEO of Bild & Co and Curator of our first book club selection!


Traci White Shirt

What about your work at Bild brings you joy?

Taking complex organizational barriers and breaking them into simple, actionable solutions

Why you chose “Confessions of the Pricing Man: How Price Affects Everything”?

Discounting has become rampant in the seniors housing space and is commoditizing what we do which is detrimental to the industry. I was seeking a resource to help leaders understand how important pricing is- properly setting rental rates and sticking to them; as well as knowing how to communicate value to buyers to ensure fee integrity is maintained and thus the integrity of what we do as a whole.


Because the book is sort of a tough read, I’ve broken it down by chapter so executives can take away the most important points and as an organization begin implementation that will positively impact pricing strategies. Starting in July you can check in every other week to get my key insights chapter by chapter.

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