How to Choose the Right Senior Living Marketing Specialist for Your Business

Finding the right senior living marketing specialist can make all the difference in increasing occupancy rates, enhancing brand awareness, and driving consistent lead generation. With competition in the senior living industry growing, having an expert who understands the nuances of marketing for assisted living, memory care, and independent living communities is crucial.

But how do you choose the right professional for your business? Here’s a step-by-step guide to help you find a marketing specialist who can deliver real results.

1. Look for Industry Experience in Senior Living Marketing

Marketing senior living communities is vastly different from traditional real estate or hospitality marketing. You need someone who understands the challenges, pain points, and decision-making processes of seniors and their families.

Key Questions to Ask:

• Have you worked with senior living communities before?
• What strategies have you used to increase move-ins?
• Can you share case studies or testimonials from past clients?

At BILD & CO, we specialize in senior living marketing with over two decades of experience helping communities improve their branding, lead generation, and sales conversion. Traci Bild, our founder, has been a trusted name in the industry, helping senior living communities achieve sustainable growth.

2. Assess Their Digital Marketing Expertise

A strong senior living marketing specialist should have expertise in various digital strategies, including:

• SEO (Search Engine Optimization) to ensure your community ranks higher in search results.
• Content Marketing to engage and educate potential residents and their families.
• Paid Advertising (PPC & Social Media Ads) to generate high-quality leads.
• Email Marketing & CRM Management to nurture leads effectively.

Ask potential specialists how they plan to implement these strategies for your business. At BILD & CO, we craft data-driven, customized marketing plans designed specifically for the senior living industry.

3. Evaluate Their Lead Generation and Sales Expertise

A good marketing specialist doesn’t just generate traffic—they bring in qualified leads that convert into move-ins. They should understand:

• How to create a seamless digital experience for families researching senior living options.
• The importance of retargeting strategies to engage potential leads.
• How to integrate marketing efforts with sales teams to maximize conversions.

BILD & CO has developed proprietary methods to improve lead conversion, ensuring that our clients don’t just get more leads—but the right leads that translate into higher occupancy rates.

4. Check Their Track Record and Client Success Stories

A reputable senior living marketing specialist should have a proven track record. Look for:

• Testimonials from previous clients.
• Case studies showcasing successful marketing campaigns.
• Data-driven results that demonstrate improved ROI.

At BILD & CO, we have worked with some of the top senior living communities, helping them increase occupancy, revenue, and brand presence through targeted marketing strategies.

5. Ensure They Align with Your Business Goals

Every senior living community has unique challenges and goals. Whether you’re looking to:

• Increase move-ins at an underperforming location,
• Enhance your brand’s digital presence, or
• Develop a long-term marketing strategy,

your marketing specialist should be able to tailor their approach accordingly.

Ready to Transform Your Senior Living Marketing? Let’s Talk!

Choosing the right senior living marketing specialist is a game-changer for your business. At BILD & CO, we bring decades of expertise, innovative strategies, and a results-driven approach to help your community thrive.