Woodstock, IL – Hearthstone Communities has launched a new refreshed brand image, website and messaging to create more awareness about the organization’s 100 year history in senior care and retirement living. Hearthstone enlisted Bild & Company’s marketing expertise to help them emphasize their high quality of care, dedicated close-knit family spirit and “going the extra mile” approach through original imagery and real stories.
“The Hearthstone history and stories about our stellar care and our amazing staff and residents is what makes us so unique. Now the new brand thoroughly reflects our high quality values and services,” said Terry Eagan, President and CEO.
Originally founded a century ago as an orphanage, Hearthstone Communities is a not-for-profit, faith-based organization dedicated to providing the highest and most compassionate level of care towards seniors. Located on a 14-acre campus in Woodstock, Illinois this Continuing Care Retirement Community (CCRC) offers a home-like, neighborhood feel with a variety of senior living options that range from Independent Living to long-term nursing. It also offers a unique integrated program with children through the well-respected Hearthstone Early Learning Center.
Bild & Company’s Chief Branding Officer, Jennifer Ruyle, spearheaded the rebranding project with a focus on stronger messaging and original photography
of staff and residents that would connect with families looking for trusted care and compassion. “The tagline, ‘You’ll feel at home here’ really embodies the feel of how the staff nurtures every resident and provides a family atmosphere- just like at home,” Ruyle said.
Along with a refreshed logo and tagline, the brand initiative includes a new fully mobile optimized website (hearthstonewoodstock.org), which makes it easy for the user to find the residential lifestyle or level of care they want and learn more. One area of the site features stories and videos showcasing the residents and staff and their experiences with Hearthstone. These real stories offer potential residents and their families’ insight into the positive experiences at the community.
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