Crack the Code: Finding Answers and Strength in Caring for Aging Parents

Crack the Code: The Must-Have Guide for Families Navigating Senior Care

For over 25 years, Traci Bild has been the go-to advisor for senior living owners, operators, and developers, transforming sales, marketing, and operations to maximize occupancy, revenue, and resident satisfaction.

As Founder and Chief Visionary Officer of Bild & Co, Traci has helped senior living leaders bridge the gap between what families desperately need and how communities serve them—turning hesitation into move-ins and confusion into confident decisions.

But for Traci, this isn’t just business—it’s deeply personal. After years of guiding families in her own home and navigating her mother’s senior care journey, she saw firsthand the fear, guilt, and uncertainty that hold families back from making the right move.

That’s why she wrote “Crack the Code”—a powerful, step-by-step guide designed to empower families with the clarity and confidence they need to move forward.

A Story-Driven Speaker Who Transforms the Caregiving Conversation

Traci Bild isn’t just a keynote speaker—she’s a trusted industry expert and a voice for families navigating the aging journey. With a powerful blend of personal experience and professional insight, she brings the human side of caregiving to life, shifting the way audiences think about aging, senior care, and decision-making.

Whether addressing healthcare executives, senior living professionals, or family caregivers, Traci’s keynote is more than just a speech—it’s `a wake-up call that challenges outdated mindsets and provides clear, actionable strategies that change lives.