The Achilles’ Heel of Your Large Senior Housing Portfolio

If you’ve invested in a senior housing portfolio, realizing ROI on your capital is one of your highest priorities.   You’re always on the lookout to remove anything that stunts growth or limits the returns your properties generate.   However, if you have an extensive senior housing portfolio, more than likely, the opportunities for inefficiency

November 14th, 2017|

Stop Settling For Revenue Loss during Senior Housing Acquisitions

If you’re an investor with a significant portion of resources in the senior real estate market, it’s an exciting time for your portfolio... Especially if there’s a senior housing acquisition in your 2018 plans. As McKnight’s Senior Living reports, a Capital One survey reveals that 89% of participants believe “merger and acquisition activity in seniors

October 17th, 2017|

5 Reasons New Developments Need Full Support for Senior Living Sales and Marketing

Whether you’re the CEO of a senior housing operation or a developer of a senior living property, formulating and executing a solid strategy to fill your apartments is a challenging feat. From zoning laws and soil tests to financing contracts and construction, meeting your deadlines makes it difficult to raise awareness for your community... And

August 8th, 2017|

Baby Boomers and Senior Living Occupancy: How to Face Unexpected Challenges

If you’re a senior living operator, you might be optimistic about the future of your senior living occupancy for a simple reason—Baby Boomers. Defined by Investopedia as those born between 1946 and 1964, Baby Boomers are your future residents, and the youngest members of the Boomer cohort are now their 50s. As more Boomers reach

August 1st, 2017|

The Dos and Don’ts of Increasing Senior Living Occupancy

Increasing your senior living occupancy is a multifaceted process. Creating a community that supports senior living sales involves everything from solid clinical care to excellent operational management. There’s hardly a magic wand you can wave to increase your move-ins overnight. However, there are best practices you can follow to drive occupancy and revenue when it

July 11th, 2017|

A Simple Tip That Can Improve Inquiry to Move-In Metrics

When your inquiry to move-in ratio dips, you know that declining occupancy is not far behind. To improve your metrics—and increase your revenue—you may focus on updating your community or improving your touring strategy. However, your inquiry to move-in rate may suffer from practices that occur much earlier in your sales process. While it’s important

July 4th, 2017|

Selling to Baby Boomers: 12 Statistics You Need to Know 

As a senior care provider, your community is filled with residents from the Silent Generation and maybe even some from the Greatest Generation. Yet the reality is that the face of your operation is going to change. Baby Boomers are the future of your community. While they may not live there today, they are making

November 8th, 2016|

How to Quickly Reverse Sinking Occupancy Numbers

Sinking occupancy numbers can create a downward spiral for you and other mid-sized operators of senior care communities. When the number of move-ins dips, discouragement can hit your sales team, particularly if there are a lot of outs. In turn, this discouragement leads to poor sales performance. You might find your team failing to... Ask

October 4th, 2016|

Dramatic Shifts in Senior Care Marketing

When it comes to selling Senior Living apartments, there are two massive shifts on the horizon. These two drastic changes are… #1 Your buyers/your audience. #2 Your marketing techniques. The former is changing and the latter must transition in response. Your buyer persona falls under the baby boomer category—the generation who uses social media and

May 24th, 2016|

Why Senior Care Properties Fail to Fill

When it comes to establishing full occupancy at your senior living property, you may find yourself with more questions than answers. With the saturation of Senior Living communities across the nation, and 118 new projects in development this year, you might think it’s your competition blocking your success. In reality, mid-sized operators struggle with to

May 17th, 2016|
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