Marketing

What CEOs Should Know about Developing Senior Living Referrals…But Don’t: Insights from a Sales and Census Strategist

If you’re a senior living CEO, you know that focusing on the big picture is vital to the health and growth of your organization. At Bild & Co., we’re all about helping the C-suite focus on high-level goals. While it’s great to operate in the strategic stratosphere, spending 80% of your time on high-level goals

April 17th, 2018|
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Remain Viable: Stay Ahead of the Curve and Shift Your Senior Living Marketing Message

  In 2018, many senior housing communities will serve the Silent Generation demographic. But that’s not going to last forever. According to CNBC, there are 10,000 Baby Boomers who retire each day. And as MarketWatch explains, these Boomers have an average of $263,000 in their contribution plans...even though they think they’ll need $658,000 for retirement.

March 27th, 2018|

Sharing Your Senior Housing Pricing Information—What the Data Says

When it comes to your senior living properties, having the right senior housing pricing is critical. After all, driving growth depends on accurately assessing your operation’s value and what prospects are willing to pay. While it’s important to set rates that maximize ROI, there’s another important consideration related to your senior housing pricing...sharing your information.

March 13th, 2018|

Investing in Senior Living Facilities—Our Core Principles for Improving Occupancy

If you’re contemplating making the plunge to the senior living niche, more than likely you’re scouring the internet for information… Tips for investing in senior living facilities. ROI in senior living. How to enter the senior living market.    After all, it’s daunting to transition from another real estate market to the senior living industry,

January 30th, 2018|

Senior Housing Returns Don’t Happen by Magic—A Warning to New Developers

If you’ve made the choice to invest in a senior living development… Perhaps it was the allure of robust senior housing returns that led to your decision. While it’s true that developing a senior living property can yield a significant ROI, make no mistake. Senior housing returns don’t happen by magic. Don’t get us wrong.

January 23rd, 2018|
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How Listening Can Drive Your Revenue Growth

Listening. It’s what you do all day long if you’re in the C-suite of a senior living organization. From listening to the concerns of investors to listening to the feedback from your executive team, having an open ear is key to your role. But here’s what you need to realize—listening isn’t just important for being

January 2nd, 2018|

Senior Living Marketing: Understanding the Adult Daughter

Senior living marketing can be your first step toward increasing occupancy and revenue for your senior living community, and here’s why... The right kind of marketing builds awareness that generates leads who eventually become move-ins for your community. However, if you want your campaigns to be successful, you’ll need to understand who should hear your

July 18th, 2017|

How to Attract Qualified Senior Care Leads—And Avoid Leads Who Aren’t Your Future Residents

Attracting a large number of senior care leads isn’t always ideal. In fact, the wrong type of lead generation can be detrimental for your operation. Unless you qualify your prospects, bringing numerous leads to your senior living community will do nothing but drain your sales team’s resources. Instead of investing in prospects who are eager—and

June 13th, 2017|

4 Ways to Market Memory Care on Your Website

For many continuing care retirement communities (CCRCs), providing memory care services for Alzheimer’s or dementia patients is an important selling point. Elderly individuals and their adult children look for stable, long-term living environments, and an on-site memory care unit can ensure this. The adult children of your future residents will search for a community that

February 21st, 2017|

4 Reasons Digital Marketing Ignites Senior Living Sales

When it comes to finding sales traction that boosts revenue, digital marketing can fuel the sales efforts of the mid-sized operator. If your sales team is struggling with occupancy and revenue, you can’t neglect this important tool. Digital marketing allows you to educate and prequalify your prospective residents, ultimately supporting the activities of your sales

December 13th, 2016|
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