Digital Media

3 Simple Ways to Transition Senior Living Marketing to the Digital World

Senior Living marketing is experiencing a massive shift. As traditional marketing efforts give way to digital marketing strategies, you may feel torn between two worlds. Unsure of how to guide your community, you struggle to know if it’s time to give up the newspaper ads for building awareness with Facebook campaigns. Your need for effective

June 6th, 2017|

Digital Marketing: 5 Resources for the Mid-Sized Senior Living Operator

It’s easy for mid-sized senior care communities to be overshadowed by competitors with a large sales team, luxurious amenities, and extensive levels of care. However, it’s a level playing field when it comes to digital marketing. No matter how fierce the competition, your online marketing efforts have enormous potential to produce prospective residents and make

April 25th, 2017|

4 Must-Know Email Facts for Senior Living Marketing

If you strategically plan to drive occupancy and revenue for your mid-sized operation, you know you need more than referral development. Boosting move-ins requires other effective strategies, such as a Senior Living marketing campaign. One important part of leveraging the digital age to reach prospects is building powerful email campaigns. Emails give you the power

March 14th, 2017|

Social Media Case Study: Westhampton Care Center

The Situation Westhampton Care Center (WHCC) is a 5-star government rated skilled nursing community that is committed to meeting residents’ needs from rehab services to dementia care. After the Bild & Co Marketing Team refreshed the community’s website, the area of opportunity was to improve their online presence by integrating the new site with social media.

June 25th, 2015|

Your Website is Launched! Now What?

You just launched your website, spending a great deal of time and money getting it ready for the world to see. Now that it’s live, there are a few thing to consider to ensure your site remains running in tip top shape. Below are 4 quick tips to help your site stay current and drive

June 10th, 2015|

Viral Campaigns Through Community Engagement & Contests

Thanks to social media, platforms such as Facebook and Twitter have made it not only effortless to help promote web traffic, but even fun by introducing new ways to encourage user interaction, centered around a themed contest, for example. Similar to the advertising world, original & creative content can apply to the social stratosphere; triggering

February 18th, 2015|

3 Social Networks Driving Engagement and Best Practices

Bild & Company’s Social Media Command Center at Florida ALFA's Annual Conference, Sept. 9-11, 2014. Every morning when you check your social media pages, it’s almost common to see that one of your long lost friends has uploaded three new almost identical selfies each with a slightly altered pose. If you’re Ellen DeGeneres then

February 11th, 2015|

Launching a Website: Best Practices for Search Engines and Site Health

So you created a beautiful new website. Next steps? You've spent hours toiling away at thoughtful design, content, development, review, limitless revisions, and finally…LAUNCH! More than likely, you (or your marketing agency’s web team) have come up with some sort of content strategy that involves (SEO) search engine optimization. While they say ‘content is king,’

January 26th, 2015|

Twitter 101

"Welcome to Twitter 101" Today, there are many social media sites that people use for personal use, business and many other reasons. Having these online accounts introduces a new way of promoting a business and sharing them to the proper demographics you’re trying to reach. At a rapid pace, social media and online campaigns are

June 25th, 2014|
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