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Discounting to Drive Senior Living Move-Ins Could Have Dire Consequences

DISCOUNTING RENT TO DRIVE ASSISTED LIVING MOVE INS COULD HAVE DIRE CONSEQUENCES FOR SENIORS HOUSING OWNERS, INVESTORS AND OPERATORS   With independent and assisted living ...
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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No ...
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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No ...
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We are Marketing & Selling Senior Living WRONG

SENIOR LIVING OPERATORS ARE MARKETING AND SELLING ASSISTED AND INDEPENDENT LIVING COMMUNITIES WRONG AND IT’S SHOWING IN THEIR FINANCIAL PERFORMANCE   Waiting it out rather ...
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A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND INVESTORS Experts predict that seniors ...
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Seniors Housing is about to be turned on its head!

SENIORS HOUSING IS ABOUT TO BE TURNED ON ITS HEAD: 5 STEPS TO TAKE RIGHT NOW       Independent and Assisted Living sales and marketing as well ...
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6-Steps to Avoid a Blow to 2Q20 Earnings

6-STEPS TO ALIGN SENIOR LIVING OPERATORS AND INVESTORS DURING COVID-19 TO AVOID A DEVASTING BLOW TO 2Q20 EARNINGS Sales and marketing cannot be an after-thought ...
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Keeping Sales & Marketing Pipeline STRONG

5 Steps You Can Take Tomorrow to Implement New Processes to Bring Stability to Your Seniors Housing Operation, Improve Communication and Keep the Sales and ...
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3 Follow-Up Techniques Your Sales Team is Skipping

3 Follow-Up Techniques Your Sales Team is Skipping How to Implement a Reliable Method for Transforming Follow-Up Techniques   Giving your sales team CRM software ...
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Occupancy Bottom is Only for the Complacent

Occupancy Bottom is Only for the Complacent   I’ll never forget the 2008 recession. I was sitting in my home office in Clearwater Florida thinking ...
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How Operators can Drive Operational Efficiencies so that More Seniors can Afford Senior Living

How Operators can Drive Operational Efficiencies so that More Seniors can Afford Senior Living And Learn 3 Creative Ways to Reduce Expenses   We recently ...
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4 Must-Have Systems for 100% Occupancy

If you’re a small­- to mid-­sized operator, it can be easy to trace your inability to break cyclical revenue trends and break­even occupancy rates to ...
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