If you’re a small- to mid-sized operator, it can be easy to trace your inability to break cyclical revenue trends and breakeven occupancy rates to poor sales training and a lack of proper onboarding in the sales department. The Problem: Poor Sales Training The TAS Group (now Altify) has provided some striking statistics on sales
There’s a significant need for the proper onboarding and training of new hires within Senior Living sales and marketing departments. From years of experience in working closely with owners and CEOs to grow occupancy and revenue, I’ve found that one of the biggest barriers to driving move-ins is the lack of sophisticated Senior Living
[blockquote]Resident satisfaction - in our business this is by far one of the most important contributing factors to success.[/blockquote] While on a phone call with a client this week I started asking them questions about their service: Can you tell me a little about your experience with the Bild team so far? If you could
One of the very first questions I often ask sales candidates is, “Do you like to be managed?” Yet the most common response I hear is, “I don’t like to be micromanaged.” At some point in our careers we’ve all experienced the micromanager who wants to tell us what to do or how to do
When you think of your home health partners, do you think friend or foe? We often hear that home health companies are the competition for senior housing at all levels, but do they have to be? Let’s talk about how your home health partners can help you! First, what is home healthcare versus home care?
“I need more traffic!” “How do I get more people through our doors?” Sound familiar? This is a common challenge faced by the Senior Housing Industry today, especially with competition on the rise. The good news is, there IS something you can do about it, and it won’t cost you a penny. Here’s the thing:
Woodstock, IL – Hearthstone Communities has launched a new refreshed brand image, website and messaging to create more awareness about the organization’s 100 year history in senior care and retirement living. Hearthstone enlisted Bild & Company’s marketing expertise to help them emphasize their high quality of care, dedicated close-knit family spirit and “going the extra
95% of what individual senior living communities offer is the same. Most provide healthcare services, meals, transportation, activities, and so on. To the consumer, selecting a community can be daunting — which is why so many are turning to referral services. Yet do they — the referral agencies, prospective residents or family members — understand
If you are a “numbers person,” you probably know many reasons as to why numbers are important in your daily life, both professionally and personally. I am confident that even if you are not a “numbers person,” you still know how much money you earn annually, and what your average living expenses are. Tracking your
Des Moines, IA – Hawkeye Care Centers has launched a new refreshed brand image, website and messaging to create more awareness about the organization’s 40 year history in senior care and retirement living. Hawkeye enlisted Bild & Company’s marketing expertise to help them emphasize their high quality of care, dedicated close-knit family spirit and “hands-on”
