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Bild & Company Appoints Chief Branding Officer to Oversee Marketing Services

Jennifer Ruyle
“When you’re 100% honest with yourself, you’ll find much greater success with everyone else.”

 Branding specialist, Jennifer Ruyle will help senior healthcare providers reinvent and elevate their brands.

 Tampa, Florida – Bild & Company, one of the nation’s leading senior healthcare consulting firms announced the hiring of Jennifer Ruyle as Chief Branding Officer to oversee the marketing division. Along with leading a highly talented team of creative and social media marketers, she will be hands on in developing each client’s brand story and positioning to help healthcare organizations find their unique stand out difference in the marketplace. Bild & Company CEO, Seth Garber said, “Jennifer is a valuable asset in this industry and will take us to the top in the marketing world. Her strong creative talents and brand strategy experience is exactly what our clients need to be more competitive.” Prior to officially joining Bild & Company, Ms. Ruyle worked as the interim CBO for the past year to support Garber in setting the strategic vision for the marketing arm to offer best in class creative– both in traditional and digital mediums.

As Chief Branding Officer for Bild & Company, Jennifer’s first order of business will be rebranding Bild & Company with a new vibrant image and messaging to more strongly project Bild’s best in class offerings (sales training, recruiting and marketing). From website development to community referral outreach and social media, Jennifer and team will be focused on developing the industry’s most compelling and effective communications to support the Bild integrated services platform– to drive leads and build census for clients. “It’s extremely rewarding to help healthcare organizations tell their unique stories, build more brand awareness and find the right leads for their communities,” Ruyle said.

Ms. Ruyle’s career spans 20 years in advertising as an award-winning creative director and copywriter. She built memorable brands for small companies and global giants. Jennifer has held the position of Creative Director with Schifino Lee, a Tampa-based advertising agency where she worked with AT&T ‘s global business-to-business division. She has also worked as an Associate Creative Director at J. Walter Thompson, Chicago developing creative for worldwide brands like Nabisco, Nestle, Kraft and Western Union. Other past clients include Blue Cross and Blue Shield, The U.S. Air Force Reserve, Mazda, Florida Tourism and McDonald’s.

Bild & Company, founded in 1999 is a national healthcare consulting firm that offers integrated sales and marketing services to help healthcare organizations build occupancy and maximize revenue. Founded on the proven Bild Sales Systems with the core values to help enrich those lives served – the company provides sales recruiting, coaching, retention strategies, operational analysis and full marketing programs for numerous leading senior healthcare institutions.

For more information, contact Seth Garber at 800-640-0688 or visit www.bildandco.com


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