OUR EXECUTIVE TEAM

The Bild & Company Team

Meet the team responsible for helping transform the seniors’ housing and care industry. Over the past two decades, this group of powerhouse women have made it their mission to professionalize sales, marketing, and customer service within the senior living space. Always evolving, we understand the unique challenge of running a strong healthcare operation while producing financial results for vested stakeholders. We help communities nationwide experience high occupancy and zero lost revenue days at market-rate rents.

Meet the amazing Bild Team!

Traci Bild

Traci Bild
CEO

Traci’s grandfather resided in a skilled nursing home where her mother was a caregiver and Traci a volunteer candy-striper. Never did she realize how vested she would become in the world of senior care or how much it would impact her adult life.

Today, Traci is the Founder and CEO of Bild & Company, a national healthcare consulting firm. Through her company’s work, she is able to impact the lives of seniors like her own grandfather, Harold, every day.

With deep roots in senior living, Traci and her team provide the sales and marketing infrastructure for small- to mid-size operators. Her firm has helped hundreds of organizations close revenue gaps, gain a competitive edge, and strengthen their financial operations.

Landing on Inc.’s 2013 Fastest Growing Company list, Bild & Company has been featured in media outlets such as the BBC, the Wall Street Journal, and USA Today. Traci has published three books: 7 Steps to Successful Selling, industry favorite Zero Lost Revenue Days, and her non-business hit for women, Get Your Girl Back.

Traci is married to the love of her life, David, and has two children, Paris and Noah. In her spare time, you’ll find Traci outside, enjoying her love for nature with gardening, biking, or boating. Or you may just find her traveling, exploring the history and great food of the places she visits on her never-ending quest for adventure!

What do you enjoy most about your job?  

Taking complicated problems and breaking them down into simple, manageable steps. I find joy in helping executives step out of the day-to-day business to work ON rather than IN their business so they can move toward the growth they wish to see.

Jennifer Saxman

Jennifer Saxman
VP of Sales and Strategy

As vice president of sales and strategy, Jennifer has a passion for mentoring and seeing Bild & Company and its clients succeed. She specializes in helping clients use best practices and tools so they focus on activities that produce income and maximize results. With her expertise, clients reduce the length of their sales cycle and extend the overall length of stay at their communities. Outside of Bild & Company, Jennifer enjoys being a mom to her two little girls, being outdoors, cooking, and running.

What do you enjoy most about your job?  

I love helping clients troubleshoot and find solutions to their challenges. Most of all, I love working with the smartest, hardest-working women out there. They continue to challenge me to do better every single day.

Dana Asche

Dana Asche
Senior Sales Strategist

As senior strategist, Dana uses her passion for coaching to help our clients find success with the Bild Sales Systems. Under Dana’s direction, clients consistently learn and improve their skill sets, get excited about sales again, and focus on sales activity they can control. In her spare time, Dana is learning to be a sports fan thanks to her husband, sons, and over 15 nephews. Her favorite battle is a Duke vs. Kentucky basketball game. Dana also loves to bake, especially if she’s making her kids’ favorite birthday treat—carrot cake.  

What do you enjoy most about your job?   

I am passionate about coaching and training, and enjoy the collaboration with our clients. But the best is watching them implement the system and have success! This job allows me to share my passion and knowledge for seniors, healthcare, operations, and sales. I love it!

Jocelyn Schrader

Jocelyn Schrader
Senior On-Site Sales Strategist

Our senior consultant, Jocelyn plays a key role in ensuring that communities are implementing our proven systems so they see increased occupancy and revenue. Serving as the eyes and ears for Bild & Company’s coaches, Jocelyn goes on-site to examine communities and see if they are implementing the Bild System. She also provides third-party insight into the business for community leadership. An avid reader, Jocelyn frequently escapes to the world of books. She also enjoys keeping busy with her two rescue dogs. Now that’s she’s moved to Savannah, she’s also looking forward to spending more time at the beach.  

What do you enjoy most about your job?  

I love the travel and being in a different community each week. I learn so much that I can take to other clients and provide new training insight. I’m always learning as well.

Jeannette Adelman
Director of Marketing

Serving as the director of marketing for the Bild & Company team, Jeannette helps communities find occupancy and revenue growth with customized marketing tactics. Working with a number of senior living operations, she empowers our clients to find prospects through strategic lead-generation marketing plans. Jeannette enjoys the long-lasting relationships we build with our clients and watching them learn and grow from our collaboration together. The best part is knowing you worked hard on creating a campaign and then seeing your clients results through metrics and analytics. The success is in knowing you made a difference in the outcome and have helped a client get closer to their goals.

What do you enjoy doing in your spare time?

When not working on strategic marketing plans and campaigns you can find Jeannette improving her golf game so that she can beat her husband and two teenage sons.

Amanda Wilson
Director of Research

Bild’s director of research, Amanda, identifies opportunities for communities to grow their occupancy through mystery shops and competitive analysis. As she works alongside Bild & Company’s executive-level coaches and clients, Amanda ensures our clients measure improvements and their implementation of the Bild System. When she’s not providing detailed research for senior living communities, Amanda enjoys spending time with her husband and her two daughters as well as gardening and cooking.

What do you enjoy most about your job?

I enjoy helping our clients find solutions to the challenges they face and seeing their reaction when they realize that the Bild System works and that they have increased occupancy.

Rachel Nader
Sales and Census Strategist

Serving as a sales and census strategist, Rachel works with executive, regional, and community-level Senior Living teams. Rachel helps communities pinpoint revenue opportunities, implement the Bild system, and establish accountability to measure results. In addition, she encourages teams to develop time management and consistency to create positive, revenue-supporting habits. Now that she’s a mom, Rachel enjoys exploring Minnesota with a toddler, gardening, and making her new house a home. You may also find Rachel spending time with her rescue pups or, when she finds a babysitter, enjoying a date with her husband, Sam.

What do you enjoy most about your job?

I enjoy coaching our clients so that they become receptive to change, implement Bild’s systems, and see results!

Heather Angst
Sales and Census Strategist

Before she was a sales and census strategist, Heather used the Bild system in the Senior Living field for many years. Now, she helps sales teams maximize their potential and identify opportunities for growing occupancy and revenue through excellent customer service and deeper personal relationships. During coaching, Heather emphasizes why teams do their jobs and who they serve, knowing these reminders will help our clients fall in love with their jobs again and drive occupancy growth. When she’s not working, Heather loves spending time with her children, family members, and friends as well as enjoying the outdoors.

What do you enjoy most about your job?

I love coaching teams, helping them master the Bild system, and polishing their skillsets while better positioning our clients to help seniors live the lifestyle they deserve.

Tara Stevenson
Sales and Census Strategist

As a sales and census strategist, Tara empowers teams to unleash their potential through Bild’s systems, coaching them toward exceptional revenue and census growth. As she coaches, Tara helps communities master the role of the trusted advisor and challenges our clients to focus their efforts on income-producing activities. In addition to her role at Bild & Company, Tara is a proud mom of a feisty 6-year-old daughter and has a 8-year-old fur baby. In her spare time, Tara enjoys outdoor activities, such as canoeing, kayaking, and hiking, and passionately cheering the Clemson University football team.

What do you enjoy most about your job?

I love seniors, the senior housing industry, teaching, and sales, and I enjoy how my job allows me to combine these and be part of an inspiring and dynamic team.