OUR EXECUTIVE TEAM

The Bild & Company Team

Meet the team responsible for helping transform the seniors’ housing and care industry. Over the past two decades, this group of powerhouse women have made it their mission to professionalize sales, marketing, and customer service within the senior living space. Always evolving, we understand the unique challenge of running a strong healthcare operation while producing financial results for vested stakeholders. We help communities nationwide experience high occupancy and zero lost revenue days at market-rate rents.

Meet the amazing Bild Team!

Traci Bild

Traci Bild
CEO

Traci’s grandfather resided in a skilled nursing home where her mother was a caregiver and Traci a volunteer candy-striper. Never did she realize how vested she would become in the world of senior care or how much it would impact her adult life.

Today, Traci is the Founder and CEO of Bild & Company, a national healthcare consulting firm. Through her company’s work, she is able to impact the lives of seniors like her own grandfather, Harold, every day.

With deep roots in senior living, Traci and her team provide the sales and marketing infrastructure for small- to mid-size operators. Her firm has helped hundreds of organizations close revenue gaps, gain a competitive edge, and strengthen their financial operations.

Landing on Inc.’s 2013 Fastest Growing Company list, Bild & Company has been featured in media outlets such as the BBC, the Wall Street Journal, and USA Today. Traci has published three books: 7 Steps to Successful Selling, industry favorite Zero Lost Revenue Days, and her non-business hit for women, Get Your Girl Back.

Traci is married to the love of her life, David, and has two children, Paris and Noah. In her spare time, you’ll find Traci outside, enjoying her love for nature with gardening, biking, or boating. Or you may just find her traveling, exploring the history and great food of the places she visits on her never-ending quest for adventure!

What do you enjoy most about your job?  

Taking complicated problems and breaking them down into simple, manageable steps. I find joy in helping executives step out of the day-to-day business to work ON rather than IN their business so they can move toward the growth they wish to see.

Jennifer Saxman

Jennifer Saxman
VP of Sales and Strategy

As vice president of sales and strategy, Jennifer has a passion for mentoring and seeing Bild & Company and its clients succeed. She specializes in helping clients use best practices and tools so they focus on activities that produce income and maximize results. With her expertise, clients reduce the length of their sales cycle and extend the overall length of stay at their communities. Outside of Bild & Company, Jennifer enjoys being a mom to her two little girls, being outdoors, cooking, and running.

What do you enjoy most about your job?  

I love helping clients troubleshoot and find solutions to their challenges. Most of all, I love working with the smartest, hardest-working women out there. They continue to challenge me to do better every single day.

Dana Asche

Dana Asche
Senior Sales Strategist

As senior strategist, Dana uses her passion for coaching to help our clients find success with the Bild Sales Systems. Under Dana’s direction, clients consistently learn and improve their skill sets, get excited about sales again, and focus on sales activity they can control. In her spare time, Dana is learning to be a sports fan thanks to her husband, sons, and over 15 nephews. Her favorite battle is a Duke vs. Kentucky basketball game. Dana also loves to bake, especially if she’s making her kids’ favorite birthday treat—carrot cake.  

What do you enjoy most about your job?   

I am passionate about coaching and training, and enjoy the collaboration with our clients. But the best is watching them implement the system and have success! This job allows me to share my passion and knowledge for seniors, healthcare, operations, and sales. I love it!

Jocelyn Schrader
Senior Consultant

Our senior consultant, Jocelyn plays a key role in ensuring that communities are implementing our proven systems so they see increased occupancy and revenue. Serving as the eyes and ears for Bild & Company’s coaches, Jocelyn goes on-site to examine communities and see if they are implementing the Bild System. She also provides third-party insight into the business for community leadership. An avid reader, Jocelyn frequently escapes to the world of books. She also enjoys keeping busy with her two rescue dogs. Now that’s she’s moved to Savannah, she’s also looking forward to spending more time at the beach.  

What do you enjoy most about your job?  

I love the travel and being in a different community each week. I learn so much that I can take to other clients and provide new training insight. I’m always learning as well.

Amy Donner
Executive Assistant

As the executive assistant to Traci Bild and her team, Amy works behind the scenes, planning events, preparing contracts, and providing support for Bild’s leaders so they can empower operations to achieve revenue growth. Amy considers herself blessed to support an organization that’s focused on making a difference, and she loves hearing her fellow team members say, “That is exactly what I needed.” In her personal life, Amy’s biggest accomplishment is her relationship with her husband and three children. In addition to family bike rides, she appreciates a good hike, a fun board game, or an invigorating run.   

What do you enjoy most about your job?

I love this team of individuals! Traci has assembled an amazing team of women who are super passionate about what they do, and it is incredible to be a part of it.

Heather Angst
Sales and Census Strategist

Bringing over 25 years of experience in both senior healthcare and senior living, Heather is a sales and census strategist for Bild & Company. Heather helps our clients overcome occupancy obstacles and cultivate a senior- and family-centered process. To create a unified approach to leasing and increasing conversions, she works closely with administrators and on-site teams, providing both education and motivation. When she’s not coaching senior living teams, Heather loves reading, decorating, and spending time with her family and friends. A cancer survivor, Heather is also passionate about helping women overcome all types of adversity through her organization, Team Pink Princess.

What do you enjoy most about your job?

I love the teams and seeing them implement Bild’s system and obtain wins. I also love knowing that—at the end of the day—a senior has found a place where he or she feels at home and fulfilled.

Liz Simpson
Business Development

Leading Bild & Company’s business development initiatives, Liz helps senior living leaders identify obstacles for sustainable top-line growth. As a visionary, she challenges decision-makers to see beyond their current situations, empowering leaders to think outside of the box so they maximize opportunities. Outside of Bild & Company, you can find Liz feeding an insatiable reading appetite with Amazon Prime.  

What do you enjoy most about your job?

I enjoy working with mission-driven leaders who want to create greater impact by growing their businesses!

Rachel Nader
Sales and Census Strategist

Rachel Nader is Bild & Company’s Sales and Census Strategist. Between coaching executives and recruiting top talent, Rachel leverages years of experience in the field to transform the teams of senior living organizations across the country. Once she has identified obstacles for revenue growth, Rachel equips teams with the tools needed to drive occupancy and helps teams implement best practices. When Rachel isn’t working, she and her family enjoy visiting relatives or exploring Minnesota…with their two rescue pups in tow.

What do you enjoy most about your job?

I enjoy seeing both regional and site-level teams grow and succeed with our proprietary sales system. The first move-in after we implement our infrastructure shows the region the impact our system has!

Amanda Wilson
Director of Research

Bild’s director of research, Amanda, identifies opportunities for communities to grow their occupancy through mystery shops and competitive analysis. As she works alongside Bild & Company’s executive-level coaches and clients, Amanda ensures our clients measure improvements and their implementation of the Bild System. When she’s not providing detailed research for senior living communities, Amanda enjoys spending time with her husband and her two daughters as well as gardening and cooking.

What do you enjoy most about your job?

I enjoy helping our clients find solutions to the challenges they face and seeing their reaction when they realize that the Bild System works and that they have increased occupancy.