A picture is worth a thousand words. (Or at least a really good lead!)
As a copywriter by trade, I still strongly believe in the power of words. A simple phrase can change a perspective or inspire a nation. From Apple’s “Think Different” to Capital One’s “What’s in your wallet?” these taglines create thought-provoking ideas that propel consumers to take notice of a product and ultimately take action. But equally important are the visuals that accompany those words, questions brand attributes. So while I’m inclined to be quite “wordy” with this post, I will refrain and let this pictorial do the talking as to why your senior living community should be using professional, original photography to represent your unique positioning and connect on an emotional level with potential prospects.
Barely written by Jennifer Ruyle, Chief Branding Officer for Bild & Company. If you’d like to learn more about what it takes to create an own able library of photography for your community, please reach out to Jennifer to get the conversation started!