Discounting to Drive Senior Living Move-Ins Could Have Dire Consequences

DISCOUNTING RENT TO DRIVE ASSISTED LIVING MOVE INS COULD HAVE DIRE CONSEQUENCES FOR SENIORS HOUSING OWNERS, INVESTORS AND OPERATORS   With independent and assisted living sales and marketing efforts failing to produce the move ins needed to net up and gain occupancy traction, operators show signs of desperation with little concern as to the long-term [...]