Can artificial intelligence transform seniors housing marketing?

Using AI and Machine Learning to Personalize the Marketing and Service Delivery of Seniors Housing Personalization reduces customer acquisition cost by as much as 50%, lifts revenue by 5% to 15%, and increases the efficiency of marketing spend by 10% to 30%. The greatest threat to brands today is the future. No one really knows [...]

Get Serious about Top Line Revenue Growth

Occupancy and Rate; When Is Seniors Housing Going to Stop Order-Taking and Get Serious About Top Line Revenue Growth? Operators have cut everything they can from operational budgets to the point that there is very little left to cut. It’s time to move from managing a budget; to managing a business and a thriving one [...]

What is the biggest pain point for your buyer?

The Battle for Better Teeth Heats Up; What You Can Learn About Disruption from The SmileDirectClub Why Independent and Assisted living, Memory Care, Active Adult and Continuing Care Retirement Communities Must Work ON, Not Just IN the Business; Disruption is On Its Way and Leaders Are Not Prepared I’ve spent at least $10,000 on braces [...]

Big Inefficiencies Create Customer Friction

Big Inefficiencies Create Unnecessary Customer Friction in Seniors Housing 3 Steps Owners, Operators and Investors of Seniors Housing Communities Can Take to Improve Efficiencies and Create a Zero-Friction Customer Experience According to Blake Morgan, author of The Customer of the Future, in Chapters three and four, a zero-friction customer experience is at the heart of [...]

Executive Book Club Series: The Customer of the Future, Chapter 2

Seniors Housing Operators Are Failing When It Comes to Creating Company Culture Independent and assisted living, memory care, active adult and CCRC communities focus on operational efficiencies before culture; creating a backlash of problems that could otherwise be prevented After reading chapter 2 of The Customer of The Future by Blake Morgan, its clear that [...]