Getting Strategic about Senior Housing Occupancy

It doesn’t matter if you’re….

The CEO of a large senior housing organization.
The executive director of a small community.
A first-time investor in a senior housing development.
A regional director over a number of senior living properties.

Each of you has a goal in common—increasing your senior housing occupancy.

And reaching this goal requires you to cultivate a particular type of culture when it comes to move-ins and improving top-line growth.

In this article, we’re going to share what’s important when it comes to senior housing occupancy and how to help your teams drive growth…no matter what situation you’re in.

Common Obstacles for Increasing Senior Housing Occupancy

From new developments to long-time operations, at Bild & Company, we’ve seen a number of organizations struggle to increase their senior housing occupancy.

And if we boiled down their problems to two main challenges, we’d tell you this…

Some teams simply lack a system to increase growth and keep occupancy high.

For instance…

  • If you’re an investor, you might notice your organization doesn’t have a clearly defined process for how to drive move-ins.
  • If you’re in the C-suite, perhaps you’ve observed that regional directors aren’t aligned on how to accomplish results.
  • If you’re a regional director, maybe you’ve seen that each on-site team takes an inquiry call differently or can’t articulate how to give a tour.
  • If you’re an executive director, you might have noticed that your sales and marketing team has fluctuating conversion ratios.

On the other hand, we’ve also found that…

Some teams don’t follow the system that they do have.

For example…

  • If you’re an investor or CEO, maybe you’ve allocated a big part of your budget to  train your site-level teams…but you haven’t seen results.
  • If you’re a regional director, perhaps you’ve noticed your on-site teams don’t implement the process and input you provide.
  • If you’re an executive director, you may observe that some team members don’t follow your organization’s protocol for interacting with prospects.

The bottom line?

Both challenges stem from the absence of a strategic culture among team members when it comes to driving occupancy.

Poor Strategy = Poor Senior Housing Occupancy

Whether your teams don’t have a strategy—or don’t follow one—the result is the same.

Senior housing occupancy is rarely stable…or you have properties that drain resources due to consistently low census numbers.

To see if your teams are suffering from a lack of strategy, consider the following questions:

  • Does your occupancy follow harmful cyclical cycles you can’t seem to break?
  • Do you define success as meeting industry average occupancy levels?
  • Do you have communities that fail to meet growth goals…even though they’re set up for success?

If you answer yes to any of these questions, your team may be struggling with strategy challenges.

Helping Your Team Get Strategic about Growth

Even though strategy is crucial for growth, here’s the reality…

Not every team member has this essential mindset for improving top-line revenue.  

The good news is, at Bild & Company, we’ve simplified senior housing occupancy for operations—giving teams a solid system with built-in strategies…proven to fill up apartments.

The easiest place to get started?

We call it Bild Sales Academy.

Perhaps you’ve never heard about a proven system for increasing move-ins. Or maybe you’re a former client, and you realize your team needs to go back to the basics.

No matter where you’re at, we invite you to enroll in our upcoming Bild Sales Academy, which starts on Wednesday, February 21, 2018.

You can get the details on our course, and register online here.   

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