3 Ineffective Ways to Grow Your Community’s Net Operating Income
Ensuring your senior living community has a robust net operating income is vital for providing excellent care for your residents and keeping investors happy. However, not all ways of growing your revenue or decreasing your costs are equal. There are effective methods that improve your profitability—and there are decisions that provide short-term results at the […]
How to Attract Qualified Senior Care Leads—And Avoid Leads Who Aren’t Your Future Residents
Attracting a large number of senior care leads isn’t always ideal. In fact, the wrong type of lead generation can be detrimental for your operation. Unless you qualify your prospects, bringing numerous leads to your senior living community will do nothing but drain your sales team’s resources. Instead of investing in prospects who are eager—and […]
3 Simple Ways to Transition Senior Living Marketing to the Digital World
Senior Living marketing is experiencing a massive shift. As traditional marketing efforts give way to digital marketing strategies, you may feel torn between two worlds. Unsure of how to guide your community, you struggle to know if it’s time to give up the newspaper ads for building awareness with Facebook campaigns. Your need for effective […]
