How to Leverage Your 3 Strengths as a Mid-Sized Operation

In my last blog post on this topic, we looked at the strengths you have as a mid-sized operation, special characteristics such as… A mission-driven community. Long-time staff. A personalized experience for residents. If you want to drive occupancy and revenue, it’s not enough to know your strengths. Your real advantage lies in communicating those […]

3 Strengths of Mid-Sized Operators

When you’re a small- or mid-sized operator, it’s easy to focus on the challenging senior care market around you. Your smaller communities face competition from large Senior Living providers, such as… Brookdale, which has more than 1,121 communities. Genesis HealthCare, which has more than 500 communities. Holiday Retirement, which has more than 300 communities. You […]

4 Reasons Digital Marketing Ignites Senior Living Sales

When it comes to finding sales traction that boosts revenue, digital marketing can fuel the sales efforts of the mid-sized operator. If your sales team is struggling with occupancy and revenue, you can’t neglect this important tool. Digital marketing allows you to educate and prequalify your prospective residents, ultimately supporting the activities of your sales […]

Occupancy Decline: The Difference between 89% and 96% Occupancy

If you operate a senior care community, it’s likely that you’ve experienced (or will experience in the future) an occupancy decline. While it’s the nature of the industry to see periodic dips, Senior Housing News reports that occupancy levels for skilled nursing have dropped to an average of 82.2%. And competition in the senior housing […]