12 Questions to Diagnose Your Digital Marketing Strategy

Digital marketing is a powerful tool for the small- to mid-sized Senior Living operator. In the face of generational shifts, consumer empowerment, and economic uncertainty, digital marketing can… Help you find new prospects, cheaply. Keep your company in the minds of your audience. Support your sales team’s initiatives. Collect valuable information from prospects. However, some […]

3 Reasons Your Poor Customer Service Is Destroying Revenue Opportunity

In the United States, businesses lose approximately 41 billion dollars a year because of one factor. This factor isn’t economic attrition, competitive disadvantage, or shifting customer needs. It’s poor customer service. As a mid-level operator in the senior care industry, you have your hands full with battling competitors and influencing decision-makers. The last thing your […]

7 Steps to Garner Positive Online Reviews

According to social media expert and thought leader Brian Solis, “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” For mid-sized operators of senior care communities, this is especially true when it comes to online reviews. Don’t think that because you’re serving an audience […]