As a Senior Living executive, your job is to find ways to increase occupancy across your portfolio. You do this by making your communities stand out above the rest.
This means finding ways to provide the top-notch programs, amenities, and services that potential residents want.
Once you do, you can leverage them to soar above your competitors and increase occupancy in your Senior Living communities.
The trick is discovering exactly what those things are and implementing them…
Below are three vital community trends that you should be paying attention to in order to increase occupancy rates.
Provide Unique Care Options
With the abundance of retirement community options on the market, residents have access to various levels of care—from Memory Care Communities to hospice services.
70% of Americans over age 65 will eventually require long-term care. Because of the high demand, Senior Living communities are adding long-term programs to their list of benefits.
This rise in need for Senior Living services is positive news for industry executives. However, if you want to stay competitive, I suggest developing new initiatives based on the evolving health requirements of today’s retiree.
Help your community stand out with any of the following niche senior care programs:
Cancer Recovery – Seniors age 75 and older account for 36% of new cancer cases each year. This statistic makes a cancer recovery program in a retirement community incredibly attractive to potential buyers. This is especially true for seniors who have dealt with cancer battles in the past.
Short-Term Respite Care – Respite care provides temporary care services to seniors who are dependent on caregivers. The type of care also gives caregivers an opportunity to take a break and get the care they need themselves. Adding this type of program makes a community very attractive to the sandwich generation, those who take care of both their parents and their own children.
Skilled Nursing Care – Skilled nursing care provides care services that can only be given by skilled or licensed medical personnel. Not every community has the training and resources to add this into their program, but this service will give you an edge on your competition.
Treat Your Residents with Compassion
Establish your community as one that loves its residents and caters to their specific needs, and you’ll easily put yourself ahead of the competition.
The idea of treating your residents with kindness and compassion is not new—however, this subject is rarely tackled in digital marketing and offline advertising.
The downfall happens when communities position themselves as “a great place for you or your loved one to receive care” instead of “a great place for you or your loved one to live life to the fullest.”
You can solve this problem by founding your community on providing for what a resident needs, from both a healthcare and a human perspective.
The sales team must position your community as one that celebrates life, regardless of a person’s situation. Your community should not be “just a place to receive care.”
55% of seniors have a fear of becoming a burden on their family members if they don’t make the transition into long-term care communities. With such a large percentage of people looking for these special care communities, it’s vital to change the message your community is sending now.
The decision is always hard, but when your community sends the right message, seniors will have peace of mind that they get to live life to the fullest after moving into a community. That’s an incredible gift.
Establish Your Community as Fun
Retirement communities should provide residents with a place to enjoy hobbies, socialize, exercise, and experience retirement to its fullest. If your community doesn’t provide residents with these outlets, you’re not going to attract referrals and cultivate a raving fan status.
70% of seniors have a hobby such as hiking, kayaking, golfing, and swimming. When prospective buyers consider their independent living retirement options, they are going to pick a community that allows them to enjoy the things they love.
It’s your job as a Senior Living executive to provide them access to these amenities.
Your staff should aid you in talking with residents about what they like to do, and what they are currently missing out on in your community. Those simple conversations provide valuable insight as to what your residents, and also future residents, want.
The ability to provide fun and enriching activities in your community, without a doubt, increases your community’s value, allowing you make sales and increase community occupancy.
Commonly Requested Community Activities Include:
• Book clubs.
• Art classes.
• Community gardening.
• Game nights.
• Movies nights.
[Source: Leading Age]
Successful retirement communities thrive when they can provide outstanding services and amenities that other communities can’t.
Use the power of sales to your advantage. Ask open-ended questions to get the answers you need from potential buyers. Once you know what your market wants, give it to them.
If you build it, they will come. The expansion of valuable services allows your sales team to sell your prospect with a pitch that is tailored to his or her specific needs.
I understand the importance of designing your community to be competitive in an oversaturated market and will give you the training you need to make it stand out. Send me an email at firstname.lastname@example.org, or text 813-390-3349 with your name and number to get the training process started.