You just launched your website, spending a great deal of time and money getting it ready for the world to see. Now that it’s live, there are a few thing to consider to ensure your site remains running in tip top shape. Below are 4 quick tips to help your site stay current and drive leads.
First, social media is a great way to drive traffic to your website and also reach your audience. People search for content in various ways, and they may visit your Facebook, Twitter, Google Plus or any other social pages before ever making it to your site. Always have a link directing the user back to your website on all your social pages. Also, be sure your social page represents the same look and feel as your site. Continuity is important for the user to recognize and remember you.
Second, make sure you are using tools like Google Analytics. This is a great way to improve on your site. Research the most visited page of your website and consider promoting it by adding links throughout your site that drive people where you really want them to go. You can also look at where your users are falling off your website. Take the time to dig a little deeper and find out why they are leaving your site so quickly. Do all you can to keep your users connected with your website.
Third, search engine optimization, SEO, will dramatically help your site. Research new keywords and learn how to implement these more efficiently into your copy. This may take some time, but it’s totally worth the labor. It’s time consuming for these things to work but in the long run they will get more users visiting your site. SEO changes constantly, so stay on top of those changes to ensure that your website is getting you the most bang for your buck.
Fourth and last but not least, the best way to improve your site is to continually test. Create some goals for your website then set up testing. An example might be that you want your site to get more newsletter signups. After you’ve checked all your analytics and everything else, you may determine that your Call to Action form needs some user improvement. One test could be as simple as changing the submission color on the button. Then set up an A/B test with colors. Once you determine the color that your users prefer the most, try running an A/B test on the words in your button. These tactics don’t sound like much, but it can make a huge difference in the user experience and the amount of leads you receive.
There are many ways to keep your site running its best. These are just a few ways to keep current and get you the most qualified leads. If you are interested in learning more about how to improve your site, please contact us → and we’ll get the conversation started.