Leverage Weekly Data Findings to Enhance Your Business Performance.

June 2015

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Expert Strategies to Overcoming Objections

Sales Directors in senior housing are constantly faced with objections during the sales process, from beginning to end. How many of you are faced with ...
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A Fireside Chat with Newt Gingrich and a Dynamic Group of Senior Living Operators

Last week, I was invited by Justin Hutchens to facilitate a discussion among participants for the NHI Customer Appreciation event. Before sharing what was on ...
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Social Media Case Study: Westhampton Care Center

The Situation Westhampton Care Center (WHCC) is a 5-star government rated skilled nursing community that is committed to meeting residents’ needs from rehab services to dementia ...
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Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to Ask”? She challenges every CEO, ...
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A Picture is Worth a Thousand Words

A picture is worth a thousand words. (Or at least a really good lead!)   As a copywriter by trade, I still strongly believe in the ...
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Case Study: Keystone Gardens and Meadows

Keystone Gardens and Meadows is an independent living and assisted living community located in Decatur, Illinois. Keystone Meadows is an assisted living that opened in ...
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Your Website is Launched! Now What?

You just launched your website, spending a great deal of time and money getting it ready for the world to see. Now that it’s live, ...
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2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated to them they are missing ...
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