Expert Strategies to Overcoming Objections

Sales Directors in senior housing are constantly faced with objections during the sales process, from beginning to end. How many of you are faced with the following? “We are just fact-finding right now, I’d just like a brochure, please” “I’m looking for my Mom, but she’s really the one making the decision” “I’m just not […]

A Fireside Chat with Newt Gingrich and a Dynamic Group of Senior Living Operators

Last week, I was invited by Justin Hutchens to facilitate a discussion among participants for the NHI Customer Appreciation event. Before sharing what was on operator’s minds, I want to take a moment and share my thoughts on the guest speaker, Newt Gingrich. Listening to Newt talk was like sitting around a fireside chat. As […]

Social Media Case Study: Westhampton Care Center

The Situation Westhampton Care Center (WHCC) is a 5-star government rated skilled nursing community that is committed to meeting residents’ needs from rehab services to dementia care. After the Bild & Co Marketing Team refreshed the community’s website, the area of opportunity was to improve their online presence by integrating the new site with social media. […]

Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to Ask”? She challenges every CEO, CFO and COO to ask themselves certain questions regarding their communities. I would like to take that one step further. Ask yourself those SAME questions and perhaps a few more, […]

A Picture is Worth a Thousand Words

A picture is worth a thousand words. (Or at least a really good lead!)   As a copywriter by trade, I still strongly believe in the power of words. A simple phrase can change a perspective or inspire a nation. From Apple’s “Think Different” to Capital One’s “What’s in your wallet?” these taglines create thought-provoking ideas […]

Case Study: Keystone Gardens and Meadows

Keystone Gardens and Meadows is an independent living and assisted living community located in Decatur, Illinois. Keystone Meadows is an assisted living that opened in 1999 and has 59 apartments. They support residents that need a helping hand, yet want to maintain their independence, with 24 hour support services and a beautiful environment. Keystone Gardens […]

Your Website is Launched! Now What?

You just launched your website, spending a great deal of time and money getting it ready for the world to see. Now that it’s live, there are a few thing to consider to ensure your site remains running in tip top shape. Below are 4 quick tips to help your site stay current and drive […]

2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated to them they are missing a big piece of the lead pie. Follow the tips below to make your outreach efforts strategic and effective: Referral Source Development must happen consistently. Emphasis on the CONSISTENLY piece. […]