Senior Housing Expert Bild & Company Announces 2012 Sales School

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Bild & Company 3-Day Event Boasts Expert Celebrity and Industry Speakers

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Tampa, FL; May 11th, 2011- After an overwhelming response to their 2011 Sales School, Bild & Company has announced that again for 2012 they will sponsor a 3-Day “Take The Bild Challenge” Sales School from October 2-4, at the Renaissance Hotel in Tampa, with exciting new additions this year that are sure to make it an event those in the senior housing industry simply can’t afford to miss! The conference promises to teach participants many of the proven step-by-step practices and techniques that Bild uses with its customers regularly to help them boost occupancies. In fact, in a recession economy during which many properties nationwide consistently faced declines in occupancy and revenue, Bild boasts that their client base in 2010 saw an average occupancy increase of 9%! This year’s event features celebrity speaker David Cassidy, who became one of the biggest TV and performing stars in history in 1970 after his starring role on “The Partridge Family”. Having maintained a successful career in the entertainment industry for the last 40 years, he has more recently positively used his celebrity in an advocate role on behalf of Alzheimer’s research and prevention, and is in fact planning to address congress this year on the subject. David promises an entertaining and informative perspective on the industry, himself having recently helped his mother who lives with Alzheimer’s in her choice of retirement community. Expect also to hear from Donna Cutting, author of the book “The Celebrity Experience: Insider Secrets to Delivering Red-Carpet Customer Service”. President and CEO of Donna Cutting Presents, Inc. and an in-demand performer and keynote speaker, Donna and her team also provide training programs, consulting, and coaching service to a variety of organizations. Donna will be sharing her presentation “A Road Map to Red Carpet Customer Service” with attendees. Traci Bild, herself having been featured on ABC, NBC, CBS, and in the Wall Street Journal amongst her many accolades, and other top members from the Bild & Company team will be rounding out the events with breakthrough workshops and sessions throughout the 3-day conference. Demand is expected to be high following last year’s turnout, and Bild is recommending advanced registration for those interested in attending at www.tracibild.com . Bild & Company has over twenty years of experience providing sales training, coaching and marketing services to organizations of all sizes, with a decade dedicated exclusively to the senior housing industry. Whether you manage a portfolio of properties across the country or operate a single, freestanding community, we can help. Visit us at www.tracibild.com for more information and a complete itinerary of conference events.

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